As seen on is for Blenders, fruit dryers, and bump-its

theres a level of kitsch and anxiety caught up in this phrase to me, 

to lead with As Seen on: communicates that your status is what validates you, and your message is secondary, 

your message your point of view should be what you lead with, 

I completely get the draw, or the allure in it. the: in case you didn't know. I'm kind of a big deal positioning, 

but if you take a look around at the people you are a big deal - you might see that they aren't leading with where you may have seen me, 

they lead with..Themselves.